Content marketing is absolutely essential for your company’s entire digital marketing strategy, and this is mainly because the content your brand produces can be utilized in a variety of ways to improve your overall online presence.
Businesses that invest in content marketing see around seven times as many conversions as compared to businesses that don’t, so the ROI is always substantial and can lead to some very lucrative rewards!
Content marketing has the ability to fine-tune your branding, industry influence and overall online reputation, and without it, your company will likely struggle to reach new customers and convert online leads…
This is why we’ve teamed up with the content marketing Columbus OH experts at Big Fish Local to develop this list of benefits oriented around content marketing strategies, so check out the below sections to see what your brand’s content strategy is missing out on!
Establishing Your Brand As A Go-To Industry Expert
People naturally search for experts when they’re looking for answers to complex questions, and although you might not consider yourself to personally be an industry expert in your respective field, it’s important to remember that your common industry knowledge is more than likely unknown to people outside of your industry.
This opens up content creation opportunities for you to answer people’s common questions and give them valuable information pertaining to your products and services, and this type of content will go a long way to establish your brand as an authority figure on the internet.
You always want to be a company that prospective leads can trust, and great content creation will get you going in the right direction toward becoming a go-to industry expert that people can count on!
Improving Your Search Engine Visibility
When you create content with an emphasis on search engine optimization (SEO), you can make it exponentially easier for new people to find your company while searching for your top keywords online.
Although unethical strategies like keyword stuffing is never advised, it’s a good idea to naturally include your keywords throughout your content pieces to make it easier for Google to understand content topics and accurately rank your website for search results.
Link building is another huge benefit of content marketing that improves search engine visibility, and this is a substantial strategy that all top-ranking websites maximize that entails earning referral links from sites all throughout the Web.
And here’s a little content marketing secret straight from the SEO pros that a lot of people overlook: each piece of content is also considered to be a website update. Google highly values websites that update on a regular basis, and if you’re updating more than your competitors (i.e. publishing more blogs and landing pages), then you’ll inevitably get a competitive advantage that establishes your site at the top of valuable search results!
Improving Your Brand Awareness
You’re never going to get in touch with new customers if they don’t know that your company exists, and content marketing is a vital way for you to get your name out there and let countless people know exactly what your team offers.
This goes hand-in-hand with your SEO strategy’s ability to improve your online visibility, because creating shareable content is like free marketing that spreads awareness and gets your website in front of the right eyes!
Boosting Your Brand Presence & Identity
A lot of business leaders forget this, but your branding is essentially your company’s personality—and it’s something that needs to be consistently developed and maintained.
Your content strategy is where you can let your brand identify shine through in bright colors, regardless of your company’s specific personality.
Consider creating weekly blogs that answer important questions and provide industry insights, and don’t forget to share videos of your events and other company happenings on your social media channels…
Developing A Social Media Following
Social media marketing and content marketing work incredibly well together, and your social signals are a major rankings factor within Google’s algorithm.
But it’s no secret how creating engaging social media content can sometimes be challenging, which is why creating content for your website is a great way to maintain the overall consistency of your social posting.
And this leads to more people recognizing your brand and coming to your website!
Meeting Leads At Various Sales Funnel Stages
The term marketing funnel refers to the many different stages that a customer takes between finding your business and purchasing your products/services, and content marketing is arguably the very best way to reach your leads at different stages of this all-important funnel.
Here’s a more in-depth overview of what your brand’s marketing funnel might look like:
- Top Of The Funnel (TOFU): Online users searching for general information that’s in relation to your company.
- Middle Of The Funnel (MOFU): Online users searching for specific, applicable services that match their ongoing issues.
- Bottom Of The Funnel (BOFU): Online users who are ready to purchase products or book specific services.
What’s important to remember is that your content is going to serve all three of these online user groups, because your social and blog posts will target TOFU/MOFU customers and your landing pages will target BOFU users.
Increasing Online Conversions & Sales
In the end, the whole point of content marketing is to boost your company’s sales and improve your bottom line. And although creating one or two blogs might not get you tangible results, long-term content marketing efforts always help businesses see higher sales numbers and larger online audiences.
Content truly is king in the digital marketing world, and it’s about time that your business gets the ball rolling on your content strategy if you haven’t already done so!
Contact Big Fish Local To Skyrocket Your Columbus OH Company’s Content Marketing Strategies!
We went over a quick series of general content marketing benefits in the above sections, but it’s important to remember that every business is unique and subsequently has a unique content strategy.
And if your company is in a competitive industry, the odds are that you’re way behind your competitors in terms of content production—which means you’re likely going to need expert support as you attempt to maximize your content marketing efforts.
One of the top-rated content marketing teams in the Columbus OH area is at Big Fish Local, and you can learn more about their renowned content strategies when you click on the link at the top of this page and speak with their industry specialists today!
